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Falsification & method

A claim is worth keeping only if it could have failed and didn't.

Six-week definition-to-deployment cycles, conversion moved by iterative empirical work, products validated against real sponsors. The research programme applies the same discipline with harder edges: questions specified in advance, deterministic validators, machine-readable evidence, retained negative results and explicit limits.

Where it shows up

6 positions, earliest first.

  1. Co-founder · e-Cose

    Nov 2012 – Dec 2014

    • Built the business from plan to breakeven inside the first month; hired and trained the first 10 employees and drove 100% revenue growth over 12 months.

  2. Co-founder & Head of Marketing · Epigami

    Nov 2013 – Jan 2017

    • Grew a two-sided marketplace to 150k monthly organic visits and a pool of 5,000 tutors, outranking hundreds of local competitors; lifted conversion from 3% to 15% through iterative UX research.

  3. Start-up Consultant · Independent

    Jan 2017 – Dec 2019

    • Advised seven pre-seed and seed-stage startups on positioning, product roadmaps and investor narrative; two secured seed funding. Defined and shipped MVPs on a six-week definition-to-deployment cycle.

  4. Founder · Sticheo

    Jan 2017 – Jun 2019

    • Hired and led a team of 4 engineers from IIT Delhi on a neural network research project: soft semantic segmentation of video, restructuring cloud training to cut costs by 90%.
    • Invented and built the underlying technology — custom streaming servers integrating programmatically targeted product placements directly into video streams.
    • Secured alpha deployments with 4 enterprise clients and synthesised their feedback into the product roadmap.

  5. Entrepreneur-in-Residence · Citi d10x

    Jan 2020 – Apr 2024

    • Championed rapid prototyping across the studio, halving product development cycles through a reusable code stack and compliant cloud infrastructure — the difficulty being architecture that satisfies a regulated bank's controls without abandoning iteration speed.
    • Identified and analysed green-field Metaverse and Sustainability opportunities for Citi APAC; formulated the disruptive innovation thesis and advised leadership on where to place strategic bets.
    • Took 7 nascent products through validation with business heads across the organisation, building value propositions against each unit's priorities to secure executive sponsorship.
    • Supported the launch of cross-business products processing millions of USD per quarter, including novel financial instruments and specialised fintech infrastructure.

  6. Independent Researcher · Relational AI & Cognitive Architecture

    2024 – present

    • ARCANA — Conceived and built a framework for modelling intelligence as relationships and evolving processes rather than isolated objects. The system represents how patterns form, stabilise, change and recur across agents and groups, with every transition reproducible and auditable.
    • Research & implementation — Built a falsification-led programme: questions specified in advance, deterministic validators, machine-readable evidence, retained negative results and explicit limits. Direct AI coding agents across modular Python and optional Rust/CUDA paths, promoting only results that survive replay and reuse.